1. Information we collect

Information you provide

• Contact information, such as your name, email address, phone number, billing address, and other details supplied at checkout or through a form.

• Order and transaction information, including products purchased, order number, payment status, and transaction history. Payment-card details are generally processed by third-party payment providers rather than stored directly by us.

• Personalization information, such as event names, ages, dates, locations, addresses, wording, guest information, photographs, or other content you choose to submit for a custom order.

• Account information, such as login credentials and saved preferences, if account features are enabled.

• Communications, including contact-form messages, support requests, proof feedback, reviews, survey responses, and email correspondence.

• Marketing preferences, including newsletter sign-up and unsubscribe choices.

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Information collected automatically

When you use the Site, Wix and other service providers may automatically collect information such as IP address, browser type, device type, operating system, referring pages, pages viewed, approximate location, dates and times of access, cookie identifiers, and interactions with the Site. This information may be collected through cookies, pixels, logs, analytics tools, and similar technologies.

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2. How we use information

• Process payments, fulfill orders, personalize products, deliver files, and provide proofs and revisions.

• Communicate about orders, respond to questions, provide technical support, and resolve problems.

• Operate, secure, troubleshoot, personalize, and improve the Site, products, and customer experience.

• Maintain transaction, tax, accounting, support, consent, and business records.

• Send marketing communications when you have requested or consented to them, subject to your right to unsubscribe.

• Prevent fraud, misuse, unauthorized access, security incidents, and violations of our Terms.

• Comply with legal obligations, respond to lawful requests, and establish, exercise, or defend legal claims.

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3. How we disclose information

We may disclose personal information to service providers that help us operate the business, such as:

• Wix, which hosts the Site and may provide store, account, form, communication, analytics, cookie-consent, and business-management features.

• Payment processors and financial-service providers that process transactions and help prevent fraud.

• Postal services, shipping carriers, and delivery providers that receive the contact and address information needed to deliver physical orders.

• Email, file-delivery, cloud-storage, customer-support, analytics, accounting, tax, security, and professional-service providers used for legitimate business functions.

• Government authorities, courts, regulators, law enforcement, or other parties when disclosure is required or permitted by law or reasonably necessary to protect rights, safety, property, and security.

• A buyer, successor, or advisor in connection with a proposed or completed merger, sale, restructuring, financing, or transfer of all or part of the business, subject to appropriate safeguards.

We do not sell personal information for money. If our practices change or applicable law treats certain analytics or advertising disclosures as a "sale" or "sharing," we will provide notices and choices as required.

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4. Personalized content and sensitive information

Submit only the personal information reasonably necessary to complete your order. You are responsible for having permission to provide information about other people, including guests or family members. Please do not submit Social Security numbers, financial account credentials, medical records, confidential daycare records, or other highly sensitive information unless we specifically request it for a lawful and necessary purpose.

When requesting technical support for a daycare product, use fictional, sample, or redacted information. Do not send children's names, birth dates, medical information, enrollment records, or other confidential family information.

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5. Cookies and similar technologies

The Site may use essential cookies needed for features such as security, checkout, account access, and site functionality. With consent where required, the Site may also use functional, analytics, or marketing cookies to remember preferences, understand Site use, improve performance, or measure communications and promotions.

You can manage available cookie choices through our cookie banner or privacy settings and through your browser. Blocking some cookies may affect Site functionality. For current details, review the cookie settings available on the Site.

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6. Email and marketing choices

Order and service communications are sent as needed to complete your transaction or respond to you. Marketing emails are sent when permitted by law and may be stopped by using the unsubscribe link in the message or contacting us. Unsubscribing from marketing does not stop necessary order, account, security, or support communications.

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7. Data retention

We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including completing orders, providing support, maintaining business and tax records, resolving disputes, enforcing agreements, preventing fraud, and meeting legal obligations. Retention periods vary based on the type of information and applicable requirements. When information is no longer needed, we may delete, deidentify, or securely dispose of it, subject to backup and legal-retention limitations.

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8. Data security

We use reasonable administrative, technical, and organizational measures appropriate to the nature of the information we handle. No website, transmission, storage system, or security measure is completely secure, and we cannot guarantee absolute security. You are responsible for protecting account credentials and notifying us if you suspect unauthorized access.

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9. Your privacy choices and rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information; to withdraw consent; to object to or restrict certain processing; or to opt out of certain sales, sharing, targeted advertising, or profiling. These rights may be subject to exceptions and verification requirements.

To make a privacy request, email thoughtfuldaysco@gmail.com with the subject line "Privacy Request." Describe your request and the email address associated with your interactions. We may ask for information reasonably necessary to verify identity and protect your information. Authorized agents may be required to provide proof of authority. We will not unlawfully discriminate against you for exercising a privacy right.

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10. Children's privacy

The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13. Adults may provide limited information about a child when necessary to personalize an order, such as a first name or age, and are responsible for having authority to provide it. If you believe a child has provided personal information directly without appropriate permission, contact us so we can review and take appropriate action.

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11. Third-party websites and services

The Site may link to third-party websites, retailers, or services, including Shop the Look recommendations. Their privacy practices are governed by their own policies. Thoughtful Days Co. is not responsible for the privacy, security, content, or practices of third parties.

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12. Visitors outside the United States

Thoughtful Days Co. is based in Minnesota, United States. If you access the Site from another country, your information may be processed in the United States and other locations where our service providers operate. Where required, we and our providers use appropriate mechanisms for cross-border data transfers.

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13. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal obligations. The updated version will be posted with a revised effective date. If a change materially affects how we use information, we will provide additional notice when required.

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14. Contact us

For privacy questions or requests, contact Thoughtful Days Co. at thoughtfuldaysco@gmail.com.